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Proud Consulting was founded in 2019 by Vic Proud. 

Having spent many years working in Deloitte’s Human Capital practice, one of the world's largest people transformation consultancies, Vic has successfully delivered countless culture and change projects for businesses all of shapes and sizes including Barclays, HSBC, Npower, Aviva & John Lewis.

Proud Consulting’s mission is to put culture at the heart of business operations, and to help businesses manage change more effectively. When you look after your culture, and learn how to deal with change, employees are happier and your business thrives.

What's most important to us?

Connection: We want to get to know you. Your goals become our mission from the start. 
Passion: We love what we do. We won't stop until you love it too. 
Outcomes: We're here to make things different and better for you. We deliver tangible results.
Trust: We're always at the end of the phone. We won't disappear once our work is complete. 

Our process...

Our experience has helped us perfect a process that takes our clients on a journey from define to deliver: 


If you want to make changes you need to start by DEFINING the end goal: what does the future look like for your business? What do you need from your employees? We'll help you bring your vision to life by articulating the behaviours that will underpin the right business culture for you.


Where are you now? We'll help you DISCOVER the existing blockers and opportunities that will enable you to achieve the vision you've set out. Once you fully understand the present, the path to the future can be accelerated, providing real business value straight away.


Make it happen! DELIVERING any type of change that has an impact on people can be tricky. But not if you know how to create the right environment for commitment from employees. We're experts in facilitating real and lasting behaviour change. 

Our Founder 

As a Chartered Occupational Psychologist with 20 years management consulting experience, Vic brings a wealth of knowledge and know-how to help businesses thrive. With a fantastic track record of delivery from her time with Deloitte, Vic’s worked alongside leaders at the Executive level, helping them find solutions to complex people challenges in large-scale operational environments.


Vic’s known for her creative flare, authentic approach, and relentless drive for outstanding results. She’s a seasoned facilitator, expert communicator, and brilliant coach who works with business leaders on both a professional and personal level, helping them bring more of themselves into their pursuits. 

culture change consulting

Now you know about us, we'd love to hear about you!
Get in touch today.

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