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WayFinder is our proprietary culture assessment tool.

culture assessment

How does it work?

WayFinder is a culture assessment survey which examines the behaviours people display  in your business. With WayFinder, we're looking holistically at all the elements that create your culture, from how your leaders behave, through to your vision and strategy.  

Culture change consulting

What are the benefits?

  • In-depth understanding of strengths and development areas in relation to your culture

  • Real transparency as to where the opportunities and enablers are in order to accelerate culture change

  • Ability to discern where focus should be directed in order to develop your culture in areas of most strategic importance to your business

  • A radically different way to approach culture change, resulting in far less resistance from employees and much greater engagement in taking the business forward

What to expect- example activities & deliverables:

Culture assessment survey for all employees

Culture assessment focus groups & interviews

Culture assessment results report + team walkthrough

Support with communications to the business

Culture action plan + support with implementation

Project management & planning throughout

Stakeholder management

Ongoing advice and support

How do I know what's right for my business?

We know every business is unique, and we'll tailor our approach to culture assessment according to your business needs. We also have different packages for you to ponder...

WayFinder overview & packages

Next steps:

Book a chat with our CEO, Vic Proud, so that we can find out more about you and the type of support you need 

Check out our FAQs for more useful information

Still not sure if consulting support is right for you?
Culture Pal could be a better option...

culture change consulting

Culture Pal is a sister brand of Proud Consulting created to help our clients tackle culture themselves using our expert playbooks, resources and online culture assessment tool.


Culture Pal gives you everything you need to run your own culture assessment effectively and easily, and provides you with step-by-step guidance on how to change your culture through team behaviours and leadership development.

Check out Culture Pal here:

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